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IGI Insights Blog
Opens, clicks, and responses are easy to count, which is why so many marketing reports revolve around them. But those numbers only tell part of the story. At Independent Graphics, we help businesses connect with their customers through print and mail from our shop in West Wyoming, Pennsylvania, and the connections that last go deeper than any single interaction. That deeper level has a name: customer intimacy.
Writing copy for print marketing has always been one of those tasks that feels harder than it should be. You know a postcard or flyer could bring in business, but you end up staring at a blank page trying to figure out what to say. That’s where a lot of small and mid-sized businesses get stuck.
