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IGI Insights Blog
Customer values and behavior are constantly changing. When this occurs, do your print marketing strategies track with them? The formats you choose, the messaging you write, and the layouts you create are all impacted by consumer trends.
Want a strong, recognizable brand identity? Creative and engaging marketing pieces are essential, but if those designs aren’t consistent across channels, your brand might be memorable, but not necessarily perceived as professional. That’s why it’s crucial to maintain consistent branding across all channels. Consistency keeps your business top of mind, fosters trust, and reinforces your credibility.