When it comes to marketing, direct mail is a powerful tool to share products and services with potential customers. Here are five tips to try for your next direct mail marketing campaign.

If you really want to know what is happening, you ask the experts, right? So, what do print industry experts (designers, marketers, print specialists) value about print? This question ("What appeals to you about print?") was recently put to a variety of print industry professionals. The responses reveal why this channel continues to captivate people despite digital alternatives.

In today’s visual online marketing world, infographics generate clients and income for your company. So how can infographics benefit your business? Today we’re going to find out.

When it comes to crafting useful and compelling calls to action, keep these helpful pointers in mind.

The power of a B2B direct mail piece isn't just in the mailbox. It’s in the momentum it creates. You can send the most creative, high-impact dimensional mailer in the world, but if your sales team treats the follow-up as an afterthought, that investment is essentially "shelfware."

Instagram is a great resource for marketing personal or professional brands. If you're still not sold on the site, we've got some reasons why you should be on Instagram.

The first step in building a profitable website for your business is choosing an impactful domain name to represent your brand. These five steps will guide you in selecting a domain name that boosts consumer engagement and drives traffic to your website.

Every marketing campaign lives or dies by the quality of its visuals. At Independent Graphics, the conversation about what makes an image work comes up constantly, and for good reason. Billboards, websites, social platforms, product packaging... the channel changes, but the principle stays the same. The right image in the right context does more for a brand than any amount of copy. The wrong one quietly undermines everything around it.

When it comes to online marketing, an effective landing page is critical. Check out these top 10 super awesome tips for your next landing page.

If you’re a marketing professional looking to drive growth, here are the non-negotiable components every modern business website needs to succeed today.

How can a small business actually use LinkedIn to grow its marketing efforts? We can think of a few ways. Here’s how to use LinkedIn to your advantage.

When most marketers think about color, they think about photos and graphics. But smart businesses increasingly leverage color throughout their communications. This includes text, calls to action, and messaging elements. Using color to strategically highlight phone numbers, discount offers, payment details, and critical information makes materials more impactful and drives better response.

While organic SEO targets the world, local SEO connects you with customers right in your neighborhood. Discover how to boost your visibility and turn local searches into foot traffic by mastering Google Business Profile, NAP consistency and semantic reviews.

How can a small business use GIFs to promote its brand and draw in customers? Today we’re going to take a look at how your marketing can get groovy with GIFs.

Physical postcards cut through digital noise, delivering your message directly into customers' hands. But with limited space to communicate, your headline carries oversized importance. It must immediately grab attention and draw readers in.

Let’s talk about some tips on how to use social media sites to your advantage and market your business. It’s time to get social.

Here's a question: What is a bigger driver of customer loyalty? Low prices or buyers’ relationship with your brand? If you answered price, recent research says otherwise. This is precisely why maintaining consistent customer communication matters, even when you're not actively selling.

What is evergreen content and why is it so important? Let’s dive in and see how you can start optimizing evergreen content.

How can your small business tap into this time and get noticed by college students? Check out these tips for how to market to college students during spring break.

Planning your next direct mail campaign and trying to choose between postcards and envelopes? Each format offers specific advantages for different marketing goals, budgets, and message types. Let’s take a look at when and where each format makes sense.

Check out some of the ways humor can help your marketing campaigns, and even a few tips to establish your brand of humor.

If you want to grow your business and market online, here are a few reasons why you should implement LinkedIn into your social media strategy.

Here's something marketers instinctively know but customers keep confirming: Personalized communications get more attention than generic ones. Whether you're sending bills, statements, promotional offers, or marketing campaigns, personalization consistently drives engagement. Survey data proves it yet again.

A mission statement can drive a business towards success through a strong business communication strategy. Today we discuss how to write an effective mission statement.

Retain old employees, hire new ones and create an employee-friendly environment by building up your company culture. Because when your culture thrives, so will your business.