How can you engage with a demographic currently aged roughly 30 to 45? Check out five ways to market to Millennials today.

Writing copy for print marketing has always been one of those tasks that feels harder than it should be. You know a postcard or flyer could bring in business, but you end up staring at a blank page trying to figure out what to say. That’s where a lot of small and mid-sized businesses get stuck.

Not sure if a book is best for your business? Check out these six reasons your business should write a book.

In today's world of websites, social media, and mobile apps, digital design often takes center stage. But as more brands rediscover the value of print, for its permanence, tactile presence, and credibility, it's important for designers to understand it. Designing for print isn't just about using higher resolution. Print requires a different mindset and a deeper understanding of how ink interacts with paper.

Humor is a surprisingly powerful tool for effective management. Discover how cracking a joke can help you build rapport, ease tension, and connect with your team.

Integrating modern tech into your marketing strategy provides significant benefits, and augmented reality (AR) stands out as a powerful option.

Discover the pros, cons, and risks of taking a stand on controversial issues as a small business.

Staring at a blank page trying to write a postcard or flyer is one of the more common reasons print campaigns stall before they even start. A business owner knows a direct mail piece could bring in customers, but figuring out what to actually say on it can eat up more time than the design or printing ever does.

Think emojis are just for texting teens? Think again. Discover how to master modern emoji marketing by speaking your audience's language authentically.

While keywords still matter, today’s SEO is all about delivering the highest quality, most relevant answer to a searcher's query. Here are some key pointers for how to search engine optimize your content.

A trade show booth gets noticed when the signage is bold and readable from across the floor, the printed materials are organized and worth taking home, and the whole setup is planned months in advance rather than thrown together the week before. Most companies only attend one trade show a year, yet most booths look like an afterthought. That gap between effort and results is usually a print-and-planning problem, not a budget problem, and it is exactly where IGI helps businesses close it.

If you're interested in promoting more of your small business brand or professional image through Instagram, we have some useful post ideas to get you started.

An outdated website could be secretly costing you customers. Discover the 5 undeniable signs it’s time for a redesign.

IGI installed a new RMGT 920PF4 LED UV press in May 2026, expanding offset printing capacity by 25% and adding faster turnaround, sharper print quality, larger format capability, and measurable environmental benefits to every project it runs. Whether your next job is 500 postcards or 50,000 catalogs, IGI now has the capacity and technology to produce it with the same reliable service you already expect, backed by real gains in speed and quality.

Is your resume ready for today’s hiring landscape? If you're still using a "Career Objective" or stressing about the one-page rule, it's time for an update. Check out our 10 clear steps to writing the perfect modern resume.

What used to work on LinkedIn might actually be hurting your reach today. Here are five updated strategies to help you maximize your engagement and master the current algorithm.

Here are a few ideas to get you started on how to really explode your marketing strategy this Independence Day.

Marketers have more data at their fingertips than ever before. Purchase history, demographic profiles, geographic segments, household income, browsing behavior... the variables available for personalizing a direct mail campaign can feel almost unlimited. And yet, access to all that data does not guarantee results. Plenty of highly personalized campaigns fall flat. Why?

To succeed today, your business needs a targeted, quality-over-quantity hashtag strategy. Here is how to use them effectively.

When it comes to marketing, direct mail is a powerful tool to share products and services with potential customers. Here are five tips to try for your next direct mail marketing campaign.

If you really want to know what is happening, you ask the experts, right? So, what do print industry experts (designers, marketers, print specialists) value about print? This question ("What appeals to you about print?") was recently put to a variety of print industry professionals. The responses reveal why this channel continues to captivate people despite digital alternatives.

In today’s visual online marketing world, infographics generate clients and income for your company. So how can infographics benefit your business? Today we’re going to find out.

When it comes to crafting useful and compelling calls to action, keep these helpful pointers in mind.

The power of a B2B direct mail piece isn't just in the mailbox. It’s in the momentum it creates. You can send the most creative, high-impact dimensional mailer in the world, but if your sales team treats the follow-up as an afterthought, that investment is essentially "shelfware."

Instagram is a great resource for marketing personal or professional brands. If you're still not sold on the site, we've got some reasons why you should be on Instagram.