Customer values and behavior are constantly changing. When this occurs, do your print marketing strategies track with them? The formats you choose, the messaging you write, and the layouts you create are all impacted by consumer trends.
Customer service can make or break a business. Just how influential is it, though? Today we’re going to take a look at the power of great customer service.
Word of mouth marketing can be make or break for a small business...how will you use it to your advantage?
Want a strong, recognizable brand identity? Creative and engaging marketing pieces are essential, but if those designs aren’t consistent across channels, your brand might be memorable, but not necessarily perceived as professional. That’s why it’s crucial to maintain consistent branding across all channels. Consistency keeps your business top of mind, fosters trust, and reinforces your credibility.
Whether you choose to take photos with a quality camera or your phone, there are specific ways to ensure pictures turn out clean, crisp and professional.
A vision statement is a vital part of any successful small business, so today we explore how to craft an effective vision statement to move your business forward.
There are many ways companies can cultivate a positive work culture to keep their employees happy and motivated to leave positive reviews. Here are just a few ideas to get you started.
When designing a printed piece, how much attention do you pay to the grain of the paper? This is particularly important for pieces that require crisp, clean folds. Aligning your design with the paper grain can make a significant difference in the final result.
There are some foolproof sales tips every business professional should know. Check out these seven sales suggestions for small businesses.
You start with a product that you want to sell, but you’re not sure who wants to buy it. How do you identify your target audience? We have a few crucial steps.
Sustainability has become a core value for many consumers and businesses. However, as brands rush to position themselves as environmentally responsible, a growing challenge has emerged: greenwashing.
Lots of people can breeze through an application, write a cover letter and even limp along in a phone call, but few know how to nail the elusive in-person interview.
We put together a quick list of our favorite summer marketing ideas to help you get ready for the hot sales season coming up. Here’s how to prepare for summer marketing.
You've invested time, money, and effort into winning great customers. You have ongoing marketing programs to help keep those relationships strong. But what happens when customers stop buying anyway? Instead of watching them go, reignite their interest instead. Direct mail is one of your most powerful tools for doing it.
Whether you choose to take photos with a quality camera or a simple smartphone, there are specific ways to ensure pictures turn out clean, crisp and professional.
The business card is an important tool that’s useful for companies and individuals alike. But just how powerful is the business card? Let’s find out.
Everyone wants to nail their direct mail campaign or deliver a winning multichannel marketing strategy. But success takes more than a bold idea. It demands coordinating people, resources, and timelines, all anchored by strong project management.
There are still tried and true plans that can benefit your social networking. To get started, check out these strategies for successful social media marketing.
If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.
How loyal are your customers? You might be surprised to learn that they may be less faithful than you think. In a study of 10 major industries, nearly three-quarters (72%) of respondents indicated they were “delighted” with the products or services they purchased, yet 88% said they were willing to switch providers for any reason!
Search engine optimization is a massive topic with lots of ins and outs. To start your SEO journey, keep these five simple tips in mind to build your online presence and grow the business.
Gen Z grew up in the technological world, which means marketing to them must be more targeted than ever. Here are seven strategies for marketing to Gen Z.
Want the perfect printed piece? Finish it with the perfect fold. But communicating about folds can be tricky when you don't know the lingo. Let's look at some of the basic terms:
With today’s competition, how can you land your dream job? Check out some of these useful tips for marketing and selling yourself to potential employers in the market.
With a more positive, fun environment, companies can save money with happier employees. Celebrate International Fun at Work Day and put these ideas into action.
