A trade show booth gets noticed when the signage is bold and readable from across the floor, the printed materials are organized and worth taking home, and the whole setup is planned months in advance rather than thrown together the week before. Most companies only attend one trade show a year, yet most booths look like an afterthought. That gap between effort and results is usually a print-and-planning problem, not a budget problem, and it is exactly where IGI helps businesses close it.

If you're interested in promoting more of your small business brand or professional image through Instagram, we have some useful post ideas to get you started.

An outdated website could be secretly costing you customers. Discover the 5 undeniable signs it’s time for a redesign.

IGI installed a new RMGT 920PF4 LED UV press in May 2026, expanding offset printing capacity by 25% and adding faster turnaround, sharper print quality, larger format capability, and measurable environmental benefits to every project it runs. Whether your next job is 500 postcards or 50,000 catalogs, IGI now has the capacity and technology to produce it with the same reliable service you already expect, backed by real gains in speed and quality.

Is your resume ready for today’s hiring landscape? If you're still using a "Career Objective" or stressing about the one-page rule, it's time for an update. Check out our 10 clear steps to writing the perfect modern resume.

What used to work on LinkedIn might actually be hurting your reach today. Here are five updated strategies to help you maximize your engagement and master the current algorithm.

Here are a few ideas to get you started on how to really explode your marketing strategy this Independence Day.

Marketers have more data at their fingertips than ever before. Purchase history, demographic profiles, geographic segments, household income, browsing behavior... the variables available for personalizing a direct mail campaign can feel almost unlimited. And yet, access to all that data does not guarantee results. Plenty of highly personalized campaigns fall flat. Why?

To succeed today, your business needs a targeted, quality-over-quantity hashtag strategy. Here is how to use them effectively.

When it comes to marketing, direct mail is a powerful tool to share products and services with potential customers. Here are five tips to try for your next direct mail marketing campaign.

If you really want to know what is happening, you ask the experts, right? So, what do print industry experts (designers, marketers, print specialists) value about print? This question ("What appeals to you about print?") was recently put to a variety of print industry professionals. The responses reveal why this channel continues to captivate people despite digital alternatives.

In today’s visual online marketing world, infographics generate clients and income for your company. So how can infographics benefit your business? Today we’re going to find out.

When it comes to crafting useful and compelling calls to action, keep these helpful pointers in mind.

The power of a B2B direct mail piece isn't just in the mailbox. It’s in the momentum it creates. You can send the most creative, high-impact dimensional mailer in the world, but if your sales team treats the follow-up as an afterthought, that investment is essentially "shelfware."

Instagram is a great resource for marketing personal or professional brands. If you're still not sold on the site, we've got some reasons why you should be on Instagram.

The first step in building a profitable website for your business is choosing an impactful domain name to represent your brand. These five steps will guide you in selecting a domain name that boosts consumer engagement and drives traffic to your website.

Every marketing campaign lives or dies by the quality of its visuals. At Independent Graphics, the conversation about what makes an image work comes up constantly, and for good reason. Billboards, websites, social platforms, product packaging... the channel changes, but the principle stays the same. The right image in the right context does more for a brand than any amount of copy. The wrong one quietly undermines everything around it.

When it comes to online marketing, an effective landing page is critical. Check out these top 10 super awesome tips for your next landing page.

If you’re a marketing professional looking to drive growth, here are the non-negotiable components every modern business website needs to succeed today.

How can a small business actually use LinkedIn to grow its marketing efforts? We can think of a few ways. Here’s how to use LinkedIn to your advantage.

When most marketers think about color, they think about photos and graphics. But smart businesses increasingly leverage color throughout their communications. This includes text, calls to action, and messaging elements. Using color to strategically highlight phone numbers, discount offers, payment details, and critical information makes materials more impactful and drives better response.

While organic SEO targets the world, local SEO connects you with customers right in your neighborhood. Discover how to boost your visibility and turn local searches into foot traffic by mastering Google Business Profile, NAP consistency and semantic reviews.

How can a small business use GIFs to promote its brand and draw in customers? Today we’re going to take a look at how your marketing can get groovy with GIFs.

Physical postcards cut through digital noise, delivering your message directly into customers' hands. But with limited space to communicate, your headline carries oversized importance. It must immediately grab attention and draw readers in.

Let’s talk about some tips on how to use social media sites to your advantage and market your business. It’s time to get social.