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IGI Insights Blog
Sustainability has become a core value for many consumers and businesses. However, as brands rush to position themselves as environmentally responsible, a growing challenge has emerged: greenwashing.
You've invested time, money, and effort into winning great customers. You have ongoing marketing programs to help keep those relationships strong. But what happens when customers stop buying anyway? Instead of watching them go, reignite their interest instead. Direct mail is one of your most powerful tools for doing it.
